September 14, 2017
There are several companies that provide quality photos, illustrations and background art for a fee. (Here is a list of some of the best.) However, there are times when my clients want something other than what is available. For example, an employee activities committ...
July 6, 2017
Marketing efforts don't have to reach millions to be successful. Just ask John and Kerry Briggs, owners of Briggs Design Associates in Barrington, Illinois. Their web site on nationally-recognized Houzz.com has won multiple awards. But they want to keep their customer...
June 7, 2017
In today's complex business world, many employees are experiencing change fatigue. No matter how beneficial the new policy is, or how cool the tech, your staff says, "What NOW?"
In this case, I approached the introduction of several new applications with one message: M...
June 7, 2017
Employees wonder how any change will affect them, so I focused on how one department was impacted by a Process Excellence initiative, seen from the viewpoint of one employee in Finance.
June 7, 2017
While digital newsletters (e-newsletters) continue in grow in popularity, paper newsletters are still in demand for employees with limited access to email. Clients frequently ask me to provide a template that can be used by a staff member with little design experience...
September 3, 2015
A successful communication strategy is more than sending out a newsletter or an email. This promotion schedule was created for a non-profit called Fresh Moves. It included social media, news releases, podcasts, slides, talking points and more. The key is to ensure th...
September 3, 2015
Presentations are more successful when each slide has no more than three concise points, supported by a cohesive graphic.
September 15, 2017
September 14, 2017
July 6, 2017
June 7, 2017
June 7, 2017
June 7, 2017
June 7, 2017
June 7, 2017
September 3, 2015
September 3, 2015