Strategic Business Communications

This is a copy of a copy so the image appears a bit blurred. The paper version is beautiful.

There are several companies that provide quality photos, illustrations and background art for a fee.  (Here is a list of some of the best.) However, there are times when my clients want something other than what is available. For example, an employee activities committ...

Marketing efforts don't have to reach millions to be successful. Just ask John and Kerry Briggs, owners of Briggs Design Associates in Barrington, Illinois.  Their web site on nationally-recognized Houzz.com has won multiple awards. But they want to keep their customer...

In today's complex business world, many employees are experiencing change fatigue. No matter how beneficial the new policy is, or how cool the tech, your staff says, "What NOW?" 

In this case, I approached the introduction of several new applications with one message: M...

Employees wonder how any change will affect them, so I focused on how one department was impacted by a Process Excellence initiative, seen from the viewpoint of one employee in Finance.

While digital newsletters (e-newsletters) continue in grow in popularity, paper newsletters are still in demand for employees with limited access to email.  Clients frequently ask me to provide a template that can be used by a staff member with little design experience...

This article, which appeared on LinkedIn.com, provides a good look at my writing style.

A successful communication strategy is more than sending out a newsletter or an email.  This promotion schedule was created for a non-profit called Fresh Moves. It included social media, news releases, podcasts, slides, talking points and more.  The key is to ensure th...

Presentations are more successful when each slide has no more than three concise points, supported by a cohesive graphic.